Leadership Campaign for Egypt’s President El-Sisi

SUPPORTING EGYPT
Activities
April 9, 2017

Egyptian Steel launched the New Egypt Campaign to support President El-Sisi on his visit to the U.S. in September 2014. The President’s visit purpose was to attend the 69th session of the UN’s General Assembly which marked his first visit to the U.S. Since the 2014 Presidential elections. The New Egypt Campaign included advertising and branding that reached more than 3 million people.